Tech-Made-Easy: How to Set Up Your Digital Product Store in 7 Simple Steps
Ready to start selling your digital products but unsure where to begin? Don't worry! With the right tools and a little guidance, you can get your online store up and running in no time. In this guide, I’ll walk you through everything you need to know to set up your digital product store — step-by-step.
We'll be using Systeme.io, one of the best platforms for beginners and my personal favorite, to create a sales funnel, set up automation, and launch your email marketing campaign. Plus, I’ll show you how to automate the entire sales process so you can focus on what really matters: growing your business. Let's dive in!
1. Get Started with the Right Platform: Systeme.io
First things first: You need a platform that makes selling digital products easy, and that’s exactly what Systeme.io does. It’s an all-in-one solution that takes care of your funnels, email marketing, and automation. If you're just starting out, the free plan offers everything you need to get going. Once your business grows they do offer paid versions but for beginners the free option has plenty!
Here’s how to get started:
Head over to Systeme.io and sign up for a free account.
Once you’re in, take some time to explore the different features, like creating funnels, sending emails, and automating tasks.
Pro Tip: Systeme.io’s free version includes up to 2,000 email contacts, which is perfect when you're just starting out. You can always upgrade later as your business grows.
2. Build Your First Sales Funnel:
Sales, Order, and Thank You Pages
Now that you’ve got your platform, it’s time to build your sales funnel. This is the path your customers will take from learning about your product to completing a purchase. It's an important step to building trust with your customers, to keep them coming back for more products.
Here’s how you can set up a basic funnel with three essential pages:
Sales Page: This is where you’ll highlight your product, share benefits, and convince your audience to buy. Be sure to include what your customer will gain from purchasing the product.
Order Page: This is the checkout page where customers complete their purchase.
Thank You Page: After they purchase, thank them and provide access to their digital product.
Setting up your funnel on Systeme.io is super easy:
Go to the Funnels section and click Create a New Funnel.
Choose the Sell a Product option.
Design your Sales Page with an attention-grabbing headline, a product video or image, and a call-to-action button like “Buy Now.”
For the Order Page, ensure it's simple and user-friendly.
On your Thank You Page, give them clear instructions on how to access their digital product.
3. Automate the Whole Process (So You Can Relax!)
Automation is a game-changer. Once someone purchases your product, you want everything — from the confirmation email to product delivery — to happen automatically.
Here’s how to set up automation on Systeme.io:
Go to Automation > Workflows.
Create a new workflow that triggers when a purchase is made.
Add steps like sending a Thank You Email, delivering the product, and following up after a few days to see how they’re enjoying it.
This way, you can automate the entire process and focus on growing your audience and creating more products!
Pro Tip: Add tags to your customers based on what they’ve purchased. This will help you segment your email list later and send personalized offers.
4. Grow Your Email List with a Simple Campaign
Your email list is one of your most valuable business assets. The key to growing it? Offer something valuable for free — like a checklist, mini-guide, or sample from your product — and use an email campaign to nurture new subscribers.
Here’s how to set up an email campaign in Systeme.io:
Go to Emails and create a new campaign.
Write a series of 3-5 emails that welcome new subscribers and build a connection:
Email 1: Welcome them and deliver your free offer (lead magnet).
Email 2: Share your story or introduce your business.
Email 3-5: Send helpful tips, product recommendations, or more free content.
You can schedule these emails to go out automatically after someone subscribes — making the entire process hands-free!
Pro Tip: Give your subscribers valuable content before pitching them your product. This builds trust and makes them more likely to buy from you in the future. It's an opportunity to gain their interest and hook those who were on the fence the last time they looked at your product.
5. Set Up a Free Storefront with Systeme.io
You don’t need an expensive website to sell your products. Systeme.io lets you create a professional-looking storefront for free, so you can start selling right away!
Here’s how:
Go to the Website section and create a new site.
Choose from one of the templates available and customize it with your branding.
Add your product listings and link your sales funnel to make the buying process seamless.
Now, you’ve got a store that looks professional and helps convert visitors into buyers!
6. Test Your Funnel Before Launch
Before you officially launch your digital product, test everything. Go through the entire funnel yourself (or ask a friend) to ensure that:
All the pages load quickly.
The order process works smoothly.
Automation (like emails and product delivery) is triggered correctly.
This step is crucial because you want your customers to have a flawless experience.
7. Get Step-by-Step Guidance with "That New Business Playbook"
Feeling a bit overwhelmed with all the technical details? No problem! I’ve got you covered with "That New Business Playbook" — your ultimate guide to starting an online business with ease.
This 81-page step-by-step guide teaches you not only how to set up your funnel and automation, but also how to connect everything to a free storefront and start selling. It covers everything from picking your niche to creating a funnel and automating your email campaigns. Plus, there are tons of actionable strategies for growing your business faster.
Here’s what you’ll learn inside the Playbook:
How to choose the right niche and find your target audience.
How to research SEO and products your target audience will buy
Step-by-step instructions for setting up your sales funnel and automations
How to link everything to a free storefront and start making sales.
How to create digital products with Canva
If you're serious about starting your online business and want to skip the learning curve, grab "That New Business Playbook" today! You’ll have everything you need to launch and grow your digital product store. Please don't think my support ends there with a document on your screen. I am always open to chatting and assisting anyone who has trouble getting started.
With these 7 simple steps, you can get your digital product store up and running in no time. I had my first sale within 2 weeks! Systeme.io makes it easy to handle the technical setup, automate your processes, and build a powerful email list — all while you focus on growing your business. So what are you waiting for?
Ready to take your business to the next level? Get "That New Business Playbook" now and let’s make your online business dreams a reality!
